A company director and 'wild swimming' enthusiast drowned after getting into trouble in the English Channel.
Jonathan Joyce, 41, co-founder and director of web company Storm ID died after being airlifted to hospital on Saturday.
A
canoeist had spotted the Edinburgh resident unconscious in the water at
Beesands beach near Salcombe, Devon, and took him ashore.
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'A wonderful and passionate colleague': Jonathan
Joyce was found unconscious in the English Channel and later died in
hospital. He was a keen promoter of 'wild swimming'
Mr Joyce, a co-founder of digital agency Storm ID, enjoyed swimming in lakes, rivers and seas
Mr Joyce was a member of the Outdoor Swimming Society, which promotes swimming in lakes, seas and rivers.
The Edinburgh University graduate had previously worked in the city before setting up Storm ID in 2001.
His parents Pete, 66 and Denise, 65, paid tribute to him , saying he had 'many reasons to be proud'.
They said: 'Storm ID had been established for a few years and they hosted a party on the beach.
Missed: Family and work colleagues have spoken
of their shock at the super-fit 41-year-old's death and paid tribute to
an 'extremely gifted and remarkable individual'
'Jonathan had looked out and seen
about 100 people - mothers, fathers, children, young people and their
partners - all having fun together in the knowledge that they had a secure future.
'He was proud he had been able to help create that.
'Jonathan lived for 41 years and died knowing that he was loved and admired for every single moment by his parents.'
Simon Wall, Paul McGinness and Craig Turpie at Storm ID paid tribute to their colleague on the company website.
They said: 'His passing has come as a huge shock to all of us at Storm ID and he will be sorely missed.
'We have lost not only a wonderful and passionate colleague but a dear friend.
'The
only comfort we can take is that our lives have been greatly enriched
by the privilege of knowing him and for having done some incredible work
with an extremely gifted and remarkable individual.'
Dave Malins added on the site: 'I really can't believe this. Very sad news indeed.
'JJ was an inspiration, a great friend and colleague, and will be sorely missed.'
Mr Joyce was a prominent member of the Outdoor Swimming Society and created a 'wild swim map' for other enthusiasts.
The
society's website said: 'Jonathan is the missing link with our aquatic
ape ancestors. Throwing himself into any water deeper than a puddle he spends all his free time looking for new places to swim, in and around Devon.'
Mr Joyce loved 'wild swimming' so much he produced a map of locations to help others to enjoy it
His parents said: 'Jonathan lived for 41 years and died knowing that he was loved and admired for every single moment'
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